PRESS RELEASE CHICAGO OFFICE OF TOURISM
Niki in the Garden wins top honors at the 2008 Illinois Governor’s Conference on Tourism
CHICAGO, ILLINOIS, 19 MARCH 2008 The Chicago Office of Tourism is pleased to announce that its summer tourism marketing campaign “Niki in the Garden” received two prestigious awards from the Illinois Department of Commerce and Economic Opportunity on February 15, 2008:
Best Integrated Marketing Campaign by a large organization.
Best in Show, the overall strongest marketing campaign by any organization in the State of Illinois for 2007. Niki in the Garden was selected from more than 100 applicants to receive this award.
The “Niki in the Garden” marketing campaign included print, online, outdoor and transit advertising, a dedicated web site, brochures and other collateral materials designed and produced by the Chicago Office of Tourism.
More than 145,000 people visited the Garfield Park Conservatory to see “Niki in the Garden,” an increase of 300 percent over the previous year’s attendance during the same time period.
City of Chicago
Richard M. Daley, Mayor
Department of Cultural Affairs
Lois Weisberg, Commissioner